Our views on latest in performance marketing, media-buying, programmatic advertising, consumers, culture, with perspectives from around the world.
Our views on latest in performance marketing, media-buying, programmatic advertising, consumers, culture, with perspectives from around the world.
RESULTS
Through strategic search advertising, FIAT achieved an 11.5% boost in brand awareness and 120% year-on-year sales growth in the US market, transforming its digital presence into a powerful comeback story after a 28-year absence.
GOOGLE SEARCH
RESULTS
By leveraging Google Display Network's in-market audiences to target potential drivers seeking income opportunities, Lyft achieved a remarkable 74% month-over-month increase in driver conversions, demonstrating the power of precise audience targeting in digital recruitment.
GOOGLE DISPLAY
RESULTS
By strategically leveraging Meta's custom and lookalike audiences to target beauty and luxury enthusiasts, Parfums Christian Dior Taiwan executed a data-driven campaign that demonstrated the power of precision targeting in luxury beauty marketing.
META VIDEO ADS INSTAGRAM REELS
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